Our logo is a little anthropomorphized stack of books with the Japanese script for tsundoku (積ん読) – the phenomenon of buying books and letting them stack up around your domicile unread. JJ was both an avid reader and a Japanophile, and everyone who knew him will recall his account of TBR (to be read) Summer in 2026. So this kawai tsundoku is an apt ambassador for JJ’s legacy.